Step 1: Activation – You’ll uncover where your greatest hidden strengths lie, visualise your big goal and bring it to life in full colour glory.
Step 2: Intel – Your strategy is only as good as the information that goes into it and when you start with more than guess work it’s a game changer. Here you’ll gather all the intel you need.
Step 3: Segmentation – You’re going to determine exactly who you are targeting and what makes them different so you can figure out your next steps based on insight and strategy. Much better than the one size fits all approach of yesteryear.
Step 4: Position – Based on everything you’ve learnt and developed so far, you are now going to take ownership over your edge by knowing exactly what makes you different and how to use it for better connection and better results. Time to build your brand.
Step 5: Experience – It’s time to get practical and dive into the detail of how you’re going to ensure your customers aren’t just happy to purchase from you once but time and time again.
Step 6: Process – Marketing isn’t just about external activity it’s also internal processes and here you’re going craft a process that leads your customers exactly where you (and they) want to go.
Step 7: Assets – Your website, your brochure, your email newsletter. Here you’re going to start implementing changes to the assets that connect you with customers and sales. It’s time to up your game based on everything you’ve created in steps 1-6.
Step 8: Implementation – You’re going to create a simple kick ass plan that keeps you focused, driven and on track for the next 12 months. Those big goals are going to get broken down into tiny steps removing overwhelm and facilitating action.