Together we’ll work our way through all eight components of THE MARKETING KNOT step-by-step implementing the principles into your business as we go so that by the end of our 8 sessions together your business and your marketing will be unrecognisable from what it is now.
You’ll forget what’s fashionable in favour of what works, learning what to do and what NOT to do depending on your specific set of circumstances.
Step 1: Activation – You’ll uncover where your greatest hidden strengths lie, visualise your big goal and bring it to life in full colour glory.
Step 2: Intel – Your strategy is only as good as the information that goes into it and when you start with more than guess work it’s a game changer. Here you’ll gather all the intel you need.
Step 3: Segmentation – You’re going to determine exactly who you are targeting and what makes them different so you can figure out your next steps based on insight and strategy. Much better than the one size fits all approach of yesteryear.
Step 4: Position – Based on everything you’ve learnt and developed so far, you are now going to take ownership over your edge by knowing exactly what makes you different and how to use it for better connection and better results. Time to build your brand.
Step 5: Experience – It’s time to get practical and dive into the detail of how you’re going to ensure your customers aren’t just happy to purchase from you once but time and time again.
Step 6: Process – Marketing isn’t just about external activity it’s also internal processes and here you’re going craft a process that leads your customers exactly where you (and they) want to go.
Step 7: Assets – Your website, your brochure, your email newsletter. Here you’re going to start implementing changes to the assets that connect you with customers and sales. It’s time to up your game based on everything you’ve created in steps 1-6.
Step 8: Implementation – You’re going to create a simple kick ass plan that keeps you focused, driven and on track for the next 12 months. Those big goals are going to get broken down into tiny steps removing overwhelm and facilitating action.
Every week at a time that suits our international schedules, we’ll hold an in-person session for a grand total of eight sessions. We’ll get around a big (virtual) table together and get to work transforming your marketing and business.
Every session will include specialised training on that week’s topic, plus a number of exercises to be completed offline on your business.
Between sessions, you will have the option to connect via a private Facebook group to request help, ask questions or receive general support and feedback. We’ll also have some live Q&A sessions in the group where you can get more in depth answers to some of your burning questions or biggest challenges
Our goal is to build momentum with lots of teeny tiny actions and small steps in the right direction so rather than feeling overwhelmed and confused you’re motivated and enjoying working on your marketing!
I’m a big fan of Google Docs and I’ll be sharing with you my favourite templates to save you time and make things that bit easier for you to get started. I’ll recommend online tools and apps, as well as share my swipe file containing great examples for everything under the sun—so even if you’re going at it alone, you won’t be.
New cohorts start every six months, with our next cohort beginning May 2019.
The investment for all the training, expert guidance, and all eight components of THE MARKETING KNOT, including materials, resources and templates, as well as one private consulting session to help see you through, is just one payment of £395 +VAT.
Keen to reserve a space in our upcoming cohort? Send me a message below with details on your business and why you’d like to take part and i’ll get back to you with the details.
The online course gives you the marketing expertise you want, the coaching and accountability you need and a proven step-by-step methodology for marketing and business success.
Together we work our way through all eight components of THE MARKETING KNOT step-by-step implementing the principles into your business as we go so that by the end of our 8 sessions together your business and your marketing will be unrecognisable from what it is now.
Every week at a time that suits our international schedules, we’ll hold an in-person session for a grand total of eight sessions. We’ll get around a big (virtual) table together and get to work transforming your marketing and business.
Every session will include specialised training on that week’s topic, plus a number of exercises to be completed offline on your business.
Between sessions, you will have the option to connect via a private Facebook group to request help, ask questions or receive general support and feedback. We’ll also have some live Q&A sessions in the group where you can get more in depth answers to some of your burning questions or biggest challenges
Our goal is to build momentum with lots of teeny tiny actions and small steps in the right direction so rather than feeling overwhelmed and confused you’re motivated and enjoying working on your marketing!
I’m a big fan of Google Docs and I’ll be sharing with you my favourite templates to save you time and make things that bit easier for you to get started. I’ll recommend online tools and apps, as well as share my swipe file containing great examples for everything under the sun—so even if you’re going at it alone, you won’t be.
New cohorts start every six months, with our next cohort beginning May 2019.
The investment for all the training, expert guidance, and all eight components of THE MARKETING KNOT, including materials, resources and templates, as well as one private consulting session to help see you through, is just one payment of £395 +VAT.
Keen to reserve a space in our upcoming cohort? Send me a message below with details on your business and why you’d like to take part and i’ll get back to you with the details.
