The Marketing Knot

 

An all-new, proven, step-by-step framework to take you from marketing shame to marketing fame

The

Marketing

Knot

An all-new, proven, step-by-step framework to take you from marketing shame to marketing fame.

There are eight mission-critical steps I’ll guide you and your business through in

THE MARKETING KNOT:

S1: Activation

Rule #1 of every great marketing plan: it’s never about the marketing. In this phase, we’ll do some of our most personal work to uncover where your greatest hidden strengths lie—and then figure out how to use them.

S1: Activation

Rule #1 of every great marketing plan: it’s never about the marketing. In this phase, we’ll do some of our most personal work to uncover where your greatest hidden strengths lie—and then figure out how to use them.

S2: Intel

A seasoned strategist knows that her strategy is only as good as the information she has, very much like a lawyer defending a client. In this phase, we’ll use data to inform our actions, and begin creating a plan.

S2: Intel

A seasoned strategist knows that her strategy is only as good as the information she has, very much like a lawyer defending a client. In this phase, we’ll use data to inform our actions, and begin creating a plan.

S3: Segmentation

No two clients or customers are ever alike, and that means we need to know exactly what makes them different. There is no such thing as a one-size-fits-all-approach in modern marketing, and here we’re going to determine what our next steps are based on the specific pair of shoes we’re walking in. (Absolutely critical in modern marketing and also a lot more fun than you might imagine.)

S3: Segmentation

No two clients or customers are ever alike, and that means we need to know exactly what makes them different. There is no such thing as a one-size-fits-all-approach in modern marketing, and here we’re going to determine what our next steps are based on the specific pair of shoes we’re walking in. (Absolutely critical in modern marketing.) (And also a lot more fun than you might imagine.)

S4: Position

Now, building upon our earlier decisions, we can take the next step of claiming our territory in the marketplace and taking ownership over our EDGE. Unlike hostile takeovers, however, the way you do this is not by taking grand, gratuitous actions, but by making small, meaningful maneuvers

S4: Position

Now, building upon our earlier decisions, we can take the next step of claiming our territory in the marketplace and taking ownership over our EDGE. Unlike hostile takeovers, however, the way you do this is not by taking grand, gratuitous actions, but by making small, meaningful maneuvers

S5: Experience

No matter how well-thought-out something might be, there are always gaps, and our job, in this phase, is to locate and destroy. We can’t have anything undermining your marketing and sales process, and yet, there are so many hidden variables that can. Here, we’ll search, hunt, find, and eliminate any threats to your success, and continue to optimize your profit performance.

S5: Experience

No matter how well-thought-out something might be, there are always gaps, and our job, in this phase, is to locate and destroy. We can’t have anything undermining your marketing and sales process, and yet, there are so many hidden variables that can. Here, we’ll search, hunt, find, and eliminate any threats to your success, and continue to optimize your profit performance.

S6: Process

It’s not enough to get a client or a customer to the point of sale—we’ve also got to take them by the hand, and lead them where we want them to go next. Whether that’s leading them into an upsell, a cross-sell, or somewhere else in your sales funnel, marketing isn’t just a series of external activities, but a series of internal ones, as well, that ensure that we’re achieving maximum lifetime value from each and every buyer. To put it simply: purchasing from you once is only the beginning.

S6: Process

It’s not enough to get a client or a customer to the point of sale—we’ve also got to take them by the hand, and lead them where we want them to go next. Whether that’s leading them into an upsell, a cross-sell, or somewhere else in your sales funnel, marketing isn’t just a series of external activities, but a series of internal ones, as well, that ensure that we’re achieving maximum lifetime value from each and every buyer. To put it simply: purchasing from you once is only the beginning.

S7: Assets

Next up: we’ll make a plan for carrying out our vision, strategy, blueprint and battle sketches. In this phase, we’ll determine what we can execute now and what we need to implement slowly, according to budget. We may start with something as simple as overhauling your website copy, or, if we determine it’s necessary to incorporate some new design elements, we’ll make a plan for that, too. Ultimately this is the phase where most people start their marketing plan, never realizing they’re missing the crucial steps of one through six.

S7: Assets

Next up: we’ll make a plan for carrying out our vision, strategy, blueprint and battle sketches. In this phase, we’ll determine what we can execute now and what we need to implement slowly, according to budget. We may start with something as simple as overhauling your website copy, or, if we determine it’s necessary to incorporate some new design elements, we’ll make a plan for that, too. Ultimately this is the phase where most people start their marketing plan, never realizing they’re missing the crucial steps of one through six.

S8: Implementation

The grand finale: releasing our new strategy out into the world. I’ll craft a custom implementation plan for you to execute confidently on your own, knowing exactly what you need to do and having all the tools for the job in place. This is the most rewarding of the phases, that’s for sure, and can often bring a surprising mix of emotions: happiness, for having done the hard work of developing and executing a whip smart, intelligent, informed marketing strategy, and a bit of sadness, because all of the excitement is coming to a close, leaving you with nothing but the future to look forward to—which, when it’s all said and done, is not a terrible thing to have on the horizon. Especially when there is more money to be made, and more impact to be had.

S8: Implementation

The grand finale: releasing our new strategy out into the world. I’ll craft a custom implementation plan for you to execute confidently on your own, knowing exactly what you need to do and having all the tools for the job in place. This is the most rewarding of the phases, that’s for sure, and can often bring a surprising mix of emotions: happiness, for having done the hard work of developing and executing a whip smart, intelligent, informed marketing strategy, and a bit of sadness, because all of the excitement is coming to a close, leaving you with nothing but the future to look forward to—which, when it’s all said and done, is not a terrible thing to have on the horizon. Especially when there is more money to be made, and more impact to be had.

LET’S GET KNOTTY