“Where focus goes, energy flows”
My number one piece of advice for traction with your marketing:
Don’t try to be everything to everyone. Choose one thing you want to be known for. One main thing to focus on.
Focus brings clarity, identity and traction. It’s especially important in those early years of business when you’re desperately trying to communicate who you are and what you’re about.
There is a great book called ‘The One Thing’ and the premise, as you’ve likely guessed, is to focus on only one thing at a time. It might seem obvious and yet we are so easily distracted, diverted or waylaid. But those that succeed are those that remain focused and determined.
So what is your ONE thing? Do you know?
Whether it’s the impact you want to have, a value you hold dear, a service you want to offer or that one big goal you want to achieve, keep it front and centre at all times and be relentless in your pursuit of it.
As for Apple… WTF?! My handbag is weighed down by a multitude of chargers, converters and yet more emergency chargers. I don’t know who is more crazy – them for designing it or me for going along with it.