THE WEDDING APPROACH

I spent my Monday afternoon this week at the wedding of one of my best friends and it got me thinking all about customer experience design (what can I say?!

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WHAT ARE YOU SELLING?

What are you selling? Not your product or service but the thing behind that. The emotion. The feeling. The outcome. The benefit. Do you know what it is and more

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WHAT’S YOUR ONE THING?

“Where focus goes, energy flows” My number one piece of advice for traction with your marketing: Don’t try to be everything to everyone. Choose one thing you want to be

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IMAGE MATTERS. MORE THAN YOU THINK.

Image. I was shocked on my travels by how much social media and the Kardashian esque ‘selfie’ has taken hold and transformed the way we behave. The beach, beautiful as

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