THE ROI BALANCING ACT

How short sighted is your marketing?   Achieving the right balance between short term sales campaigns and long term brand building is always difficult and a hot topic with my

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YOU’RE ALWAYS ON DAY 1

Your business is always on Day 1. Amazon knows this and so should you.   “Day 2 is stasis. Followed by irrelevance. Followed by excruciating, painful decline. Followed by death.

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THE WEDDING APPROACH

I spent my Monday afternoon this week at the wedding of one of my best friends and it got me thinking all about customer experience design (what can I say?!

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WHAT ARE YOU SELLING?

What are you selling? Not your product or service but the thing behind that. The emotion. The feeling. The outcome. The benefit. Do you know what it is and more

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WHAT’S YOUR ONE THING?

“Where focus goes, energy flows” My number one piece of advice for traction with your marketing: Don’t try to be everything to everyone. Choose one thing you want to be

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HOW YOUR CUSTOMERS PICK YOU

How do you decide where to eat, shop or visit? What draws you in to one pub over another? I’ve been researching places to eat in Newcastle, ahead of my

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HOW TO HANDLE YOUR MISTAKES

Mistakes. We all make them. Regardless of how hard you plan, prepare and work, part of being human is dropping the ball – in life and in business. Those mistakes

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