ATTICUS INNOVATION

Brand Strategy & Implementation

ATTICUS INNOVATION

Brand Strategy & Implementation

The Objective

Building on the visual identity produced by Media Village, Mike approached us for help to create a strong and clear brand language as well as a clear positioning strategy. Bold, creative messaging was required for Atticus Innovation to cut through the noise and communicate their new vision to customers, suppliers and stakeholders. We repackaged and positioned their products and services creating necessary marketing collateral and bringing their pioneering vision to life.

The Brand Concept

Mike Monaghan joined FARG with a pioneering approach and vision that engaged every employee in its transition to Atticus Innovation. With such clarity on their strengths, a robust understanding of what they needed to do to reach their goal and the deepest understanding of the market as it is now and as it would be in the future, my job was to help them communicate this in a way that would resonate with everyone – employees, suppliers and customers.

The market whilst heavily competitive was dated, customers heard the same message over and over again – that size is the most important factor in service quality. Atticus knew this to be untrue and so the mission was clear. We needed to unearth and expose the myths of the industry in a positive way and show how Atticus was different.

The Brand Concept

Mike Monaghan joined FARG with a pioneering approach and vision that engaged every employee in its transition to Atticus Innovation. With such clarity on their strengths, a robust understanding of what they needed to do to reach their goal and the deepest understanding of the market as it is now and as it would be in the future, my job was to help them communicate this in a way that would resonate with everyone – employees, suppliers and customers.

The market whilst heavily competitive was dated, customers heard the same message over and over again – that size is the most important factor in service quality. Atticus knew this to be untrue and so the mission was clear. We needed to unearth and expose the myths of the industry in a positive way and show how Atticus was different.

The Key Challenges

Mike is a dream to work with. A large portion of my time is usually spent getting to grips with an industry and understanding where it is heading but on this project Mike was able to provide that. The challenge was therefore taking all that knowledge and deciding how and when to best communicate it with the audience. There are three key services that Atticus Innovation offer and each needed its own language and message that whilst complimentary of the overall brand stood distinctive in its own right.

The Key Challenges

Mike is a dream to work with. A large portion of my time is usually spent getting to grips with an industry and understanding where it is heading but on this project Mike was able to provide that. The challenge was therefore taking all that knowledge and deciding how and when to best communicate it with the audience. There are three key services that Atticus Innovation offer and each needed its own language and message that whilst complimentary of the overall brand stood distinctive in its own right.

The Process

  • Establish the business objectives
  • Understand the cornerstones of the brand – the tangible and intangible pull for the audience
  • Develop the positioning strategy and proposition
  • Outline the brand personality, language and key messages
  • Create marketing collateral and online copy for website

The Process

  • Establish the business objectives
  • Understand the cornerstones of the brand – the tangible and intangible pull for the audience
  • Develop the positioning strategy and proposition
  • Outline the brand personality, language and key messages
  • Create marketing collateral and online copy for website

CLIENT FEEDBACK

“Meeting you was a breath of fresh air and knowing with your support there are no limits to my imagination or goals 2018 is going to be ridiculously awesome and I can’t wait to get started already!”

Mike Monaghan, MD, Atticus Innovation

Feel like your getting lost in the marketplace? Need a unique angle to cut through the noise?