Blackburn with Darwen Borough Council were looking for creative design and production of over 40 hoarding boards for a development site in Darwen Town Centre. Situated on the A666, a key gateway into town and commuter route, the Belgrave Mill Site was looking tired and whilst the site was currently being sold to a new developer it would be years before the site itself changed.
The objective with the new hoarding boards was to showcase Darwen and in the process of creation engage local artists, designers and creatives. This project was about both the production of the boards and the engagement of community.
Given their location at a gateway into town the council also wanted them to welcome people to to the town with a positive image and message, showcasing Darwen’s identity and natural beauty.