Darwen Market Square was due to be redeveloped into a new public space following the demolition of the old 3 day market building. During this period of works it was important for the public to know the market traders were still open inside the main market hall. Following the success of the Belgrave Hoarding Boards, Blackburn with Darwen Borough Council requested a similar creative project but with more flexibility of content for these short term boards.
There were three requirements of the project; to promote the traders within the market, to inform the public of the redevelopment and to promote events for the Christmas period. As a result we created the narrative under the heading – Today’s Traders, Tomorrow’s Design, Upcoming Events. By splitting the design into three parts we could update each section as needed meeting the flexibility requirements and keeping costs down.