DARWEN MARKET HOARDING BOARDS

Creative Concept & Production

BELGRAVE HOARDING BOARDS

Creative Concept & Production

Overview

Darwen Market Square was due to be redeveloped into a new public space following the demolition of the old 3 day market building. During this period of works it was important for the public to know the market traders were still open inside the main market hall. Following the success of the Belgrave Hoarding Boards, Blackburn with Darwen Borough Council requested a similar creative project but with more flexibility of content for these short term boards.

There were three requirements of the project; to promote the traders within the market, to inform the public of the redevelopment and to promote events for the Christmas period. As a result we created the narrative under the heading – Today’s Traders, Tomorrow’s Design, Upcoming Events. By splitting the design into three parts we could update each section as needed meeting the flexibility requirements and keeping costs down.

Part of the Community

We interviewed market traders and customers to understand what it was about Darwen Market that the community loved. The answer was clear, the people. Customers remarked on the quality and value of products of course but what kept them coming back again and again were the personalities on the market. The traditions, stories and characters they come to know as individuals and friends.

The market was more than just a place to buy goods, it was a place where you could feel and be part of the community. That was the theme that we discovered in our research and it became the heart of the project later going on to be the beginning of a wider rebrand project for the market.

Today’s Traders

The close portrait style photography displayed the recognisable traders the community loved and encouraged people to support them during the development. Images of market traders from the past were also displayed under the heading 'market memories' both for nostalgia and as a reminder that even though the buildings have changed many times the essence of the market has remained in the people and spirit of traders.

The boards for this project were temporary and so a low cost option was selected enabling us to change the boards to promote the latest events and news. The colour palette was selected to compliment the townscape colour scheme which had been used on the Belgrave Hoardings keeping some continuity through the town.

Client Feedback

I was impressed with the way Katherine and her team listened and responded to our brief and worked with us to ensure that we were happy with the design concept, colour palette and consequently the final design. Katherine worked to a tight deadline which did not compromise the work, which was of an exceptional quality. We have had extremely positive feedback about the hoardings. I would not hesitate in recommending Katherine and the team at The Marketing Knot due to the quality of their work and the ease of working together. I look forward to working with them again in the future.”

Gemma Johnson, Project Manager, Blackburn with Darwen Borough Council

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