Blackburn with Darwen Borough Council were initially looking for a new website for Darwen Town Centre and Darwen Market. It quickly became clear that an update to the branding was needed as well as a brand guide for the town which had never had a cohesive image. The success of the hoarding boards and focus on people and community became the creative starting point for this project.
Creating a clear brand strategy for the market enabled us to develop an online marketing plan that would see the quality of produce reflected in their promotional activities. Working with a local design company and photographer we created a timeless brand that both respected the heritage of the market whilst bringing it up to date with modern design trends. The big challenge was creating something that complimented and worked with the town centre brand without becoming lost within it.