“Well, this could get awkward… Still want to be friends?”
As far as GDPR emails go, for me, this one nailed it.
GDPR is everywhere right now. It’s all everyone is talking about and with good reason because there are some big changes coming with the new data protection regulations. Many businesses are set to see their database (and their sales) diminish significantly and so they’re rushing to contact you to get your consent, so they can keep contacting you.
Like me, you’ve likely had 5 (or 500) emails from companies you’ve long since forgotten about. From insurance providors of the past to your dog walker, to that random online company you bought a secret santa gift from 10 years ago, everyone is suddenly desperate to talk to you. And the panic is all because, in a matter of days, they won’t be able to contact you unless you’ve clicked a button to give them permission.
Customers, sick of being cold called, spam mailed or having their data bought and misused, are welcoming this change as a positive step and I’d dare to say it could work out as beneficial for businesses too.
As a business, GDPR is going to make you work harder – in how you engage with customers, how you manage your data and how you generate online leads – but there is a huge opportunity that comes with that work to see the results from your marketing dramatically improve in the long term.
Instead of a dead database of people that you never engage with and that frankly aren’t reading your emails or buying from you anyway, you’re going to develop a much smaller but ultimately more profitable database of people who do buy from you and do engage with you.
Hats off to Say Yes More for not going OTT but just communicating clearly, nicely and in a way that encouraged me to actually opt in.
**Please note I cannot vouch for the legality of this opt in email relating to GDPR law so please don’t copy it and assume you’re ok!**
If you are looking for a guide on GDPR / Email Marketing then give this website a visit https://www.compose.agency/insights/gdpr-email-marketing