What are you selling?
Not your product or service but the thing behind that. The emotion. The feeling. The outcome. The benefit. Do you know what it is and more importantly do shape your message around it?
Universities aren’t selling a degree, they’re selling possibilities. They’re selling opportunity. They’re selling an experience. A brochure can just be a list of courses on offer or it can be something more.
Same goes for your marketing. Are you pushing a product or creating a connection. It doesn’t require a six figure budget, just a change of perspective.