Some days are a struggle. Burn out is real.
That sh*t will creep up on you faster than a round of Jagerbombs and before you know it, it’s 4am, you’re flat on your back, feeling like death and wondering how the hell you got there.
Total burn out isn’t a pretty sight and can take a looooong time to get over. I’ve known business owners that have had heart attacks at 40, stress related stomach ulcers and battled mental breakdowns. It’s almost an expected side effect of being a business owner and I have never agreed with those that accept it as a given.
BURN OUT IS A CHOICE. One you make every day. When you skip lunch, when you don’t take a day off for months at a time, when you never switch off your phone, when you neglect the things that bring you joy.
The less energy, creativity, passion that you have, the less you can give. And you want to be able to give your best.
You CAN be successful in business and keep your sanity. In fact, your success relies upon your sanity. So here is my advice for your priorities:
1. You (your business needs you at 100%)
2. Your Business (your clients need your business at it’s best)
3. Your Clients (they might be bottom of this list but it’s all a roundabout way of giving them the very best you have to offer)
Once you have your priorities in order though you still need to be vigilant. Burn out doesn’t neccessarily show you big warning signs along the way or any warning signs at all, if you’re anything like me.
One minute your dancing, drinking, having the time of your life and the next? You’re done. The tsunami hits, all that Jager catches up with you, and you go from tee total to total blackout (My body likes to skip past tipsy and get straight to falling over drunk). I’ve learnt to compensate through awareness and planning – eat plenty, drink water, stop after a certain number of drinks. I have the same approach to managing my energy levels because if there is one thing I’ve learnt it’s that awareness and structure are everything.
Plan in those breaks, make time for yourself and the things that fill you up. Create support structures that serve you whether that’s a networking group that has your back, a group of friends that encourage you or sacred time in your diary for exercise. Find what works for you and never feel guilty for prioritising it. Your success and your sanity is relying on it.
In the UK we’ve been slogging through a long winter and an economy full of uncertainty. It’s easy during hard times to work, work, work because you’ve less confidence in tomorrow, less energy and frankly you’re trying to hang on waiting for the sun to break – and the profits to roll in. But sometimes you’ve got to create your own break and go and find the sun.
Tomorrow I fly out to go and soak up some Caribbean sun, not because I’ve reached burn out but precisely because I’ve not. The Marketing Knot is taking a break for 7 days – all so I can return with some amazing stuff to help you with your marketing and have the energy to do it justice. Big plans ahead, see you very soon x