WHAT ARE YOU SELLING?

What are you selling? Not your product or service but the thing behind that. The emotion. The feeling. The outcome. The benefit. Do you know what it is and more

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IMAGE MATTERS. MORE THAN YOU THINK.

Image. I was shocked on my travels by how much social media and the Kardashian esque ‘selfie’ has taken hold and transformed the way we behave. The beach, beautiful as

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