STEP 8. IMPLEMENTATION

Introducing The Marketing Knot: Step 8. Implementation The grand finale: releasing your new strategy out into the world. It’s time to craft a custom implementation plan that you can execute

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STEP 7. ASSETS

Introducing The Marketing Knot: Step 7. Assets This is the phase where most people start their marketing, never realising they’re missing the crucial steps of one through six! And by

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STEP 6. PROCESS

Introducing The Marketing Knot: Step 6. Process The number 1 reason the majority of marketing efforts fail is because they are random, erratic, un-coordinated and poorly thought out. In our

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STEP 5. EXPERIENCE

Introducing The Marketing Knot: Step 5. Experience ‘Ghosting’ is a term associated with modern dating and apps like Tinder but I’m going to bring it into business because SO many

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STEP 4. POSITION

Introducing The Marketing Knot: Step 4. Position Who are you? At the core of your business what do you stand for? Care about? Prioritise? Excel at? Positioning is my absolute

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STEP 3. SEGMENTATION

Introducing The Marketing Knot: Step 3. Segmentation Don’t you just hate it when you get an email, letter or phone call selling you something you’ve never been interested in, never

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STEP 2. INTEL

Introducing The Marketing Knot: Step 2. Intel How well do you really know your audience? Their likes and dislikes, their values and interests, what they get up to on a

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STEP 1. ACTIVATION

Introducing The Marketing Knot: Step 1. Activation Rule #1 of every great marketing plan: it’s never about the marketing. It’s about you. When you uncover where your greatest hidden strengths

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