Introducing The Marketing Knot: Step 6. Process
The number 1 reason the majority of marketing efforts fail is because they are random, erratic, un-coordinated and poorly thought out.
In our attempt to get something done we end up doing the first thing that comes to mind and then when it inevitably fails we become disillusioned with marketing in its entirety.
The reality is, ‘marketing’ isn’t a one off activity. It is a series of activities that all work together to create an impact. When we go off randomly, attracted to anything new and shiny that promises rewards, we just end up wasting valuable time and money.
The very best marketing comes from co-ordinating your activities and integrating marketing into your everyday business. That is exactly what The Knot Method helps you to do because it’s not enough to get a client or a customer to the point of sale —we’ve also got to take them by the hand, and lead them where we want them to go next. Whether that’s leading them into an upsell, a cross-sell, or somewhere else in your sales funnel.
Marketing isn’t just a series of external activities, but a series of internal ones, as well, that ensure that we’re achieving maximum lifetime value from each and every buyer.
To put it simply: purchasing from you once is only the beginning.