Introducing The Marketing Knot: Step 7. Assets
This is the phase where most people start their marketing, never realising they’re missing the crucial steps of one through six! And by missing those steps they end up wasting time, money and precious energy.
It’s time to create those assets that truly communicate how brilliant your business is. I’m talking about your website, proposals, social media platforms and anything else that you control that communicates what you have to offer.
You need a plan for carrying out your vision because PLANS ARE YOUR NEW BEST FRIEND if you want to save thousands of pounds and years of your life. And I’m not talking about a 50 page document that nobody wants to read, I’m talking about a 1 page plan that clearly states what you need to do and when.
You want to determine what you can execute now and what you need to implement slowly, according to budget. You may start with something as simple as overhauling your website copy or you might be in the market for a brand new website – either way you want to make sure everything you do is strategically helping you reach your goals.
Because this is an area where people fall down and get ripped off, we’ll also cover how to get the best for your buck, what you can do in house vs what to outsource as well as how to deal with difficult creatives when you get in a tight spot.
The end result? Your business looking exactly like you always imagined it could.