Introducing The Marketing Knot: Step 1. Activation
Rule #1 of every great marketing plan: it’s never about the marketing.
It’s about you.
When you uncover where your greatest hidden strengths lie — and then figure out how to use them, it completely transforms your marketing and your business.
Every business is unique but the problem is, most don’t know HOW they are unique, never mind how to use that to their advantage.
When I ask business owners what their USP is they reply (rather sheepishly) that they don’t think they have one. They’re completely wrong of course and it never takes long for us to uncover a whole host of things they do that are completely unique to them because here’s the thing, it is actually impossible for two businesses to be exactly the same.
No two people are the same and businesses are built by people so there are always aspects that are unique – if it’s not what you do then it will most certainly be how you do it.
Bottom line: YOUR BUSINESS IS UTTERLY UNIQUE you just need to see it from a different perspective.
That’s our goal in step one, to get you excited about how amazing you really are so instead of just being another Tom, Dick or Harry, you became THE go-to name that everyone else respects and loves because the truth of it is you already are that person, we just can’t see it.