Introducing The Marketing Knot: Step 2. Intel
How well do you really know your audience?
Their likes and dislikes, their values and interests, what they get up to on a Saturday night vs a Sunday morning.
Very few companies get to know their audience past a basic demographic profile and it makes it near impossible to connect with them on a human level but its when we connect on a real level that we start to create a valuable relationship.
Understanding your audience is one of the single best things you can do to improve your marketing.
And you don’t need to carry out some elaborate focus group or nationwide survey to get to know the people you are helping. You can start by simply paying more attention to how they react. Start asking more meaningful questions and really listen to everything they say (or don’t) – because often it’s in the silence of hesitation that we get our most valuable feedback.
If you’re brave enough you can use those silences as an opportunity to create a deeper relationship by learning what they really need and giving it to them.
Knowledge is power and without it you really are just shooting in the dark.